Grapefruit were employed to help promote the opening of Simplicity Remastered, a new up market hairdresser located on Charlotte Street, Fitzrovia. Our objective was to target a young and trendy clientele, that would not only frequent the shop but also potentially be able to represent our brand at fashion shows across the UK.
"When I opened my shop I wanted to create a buzz around it and increase its awareness in the neighbouring areas of Soho. Instead of providing a quote on straight leafleting, as several other agencies I contacted did, Grapefruit came back with the idea of involving a more interactive element which we loved. Especially as it got us a fantastic response almost immediately!"-
Nic Davis, Owner