Grapefruit were approached by Sauce Connections Media Agency to facilitate the launch of the new football clothing range by Umbro at 20 JJB Sports stores across the UK. We were targeted on gaining interaction with their potential clientele and so we arranged for 20,000 branded bottles of water to be distributed outside each of the stores involved in the promotion by a young and sporty team wearing the Umbro clothing line. The branded water bottles as well as providing a refreshing relief had a competition code to ensure data capture and ROI accountability of the campaign.
"‘We had far more people contact the competition than we could possibly have hoped for and from the data gained they were pretty much all spot on our target market. We will definitely be using Grapefruit again.’ "-
Matt Crocker - Managing Partner Sauce Connections