13th February 2019
Romantically-inclined commuters at some of London’s busiest underground stations are being treated to free delivery if they sign up online. Teams of suave and chic Grapefruit staff are wooing potential customers by handing out fliers to raise brand awareness of this elegant product amongst people looking for something a cut above the rest.
Alongside the extravagant opportunity to send 101 red roses, the Odd Flower is distinguishing its product by keeping up the Victorian tradition that flowers have meanings. The Valentine specials include ranunculus, for charm and attractiveness, wax flowers meaning ‘happiness in marriage’ and white phlox for fidelity.
The offer includes the opportunity to purchase two luxury British brands alongside the chosen bouquet – Wiston Sparkling Wine and Pump Street Chocolates (stocked in Harrods, Harvey Nichols, Selfridges).
The Odd Flowers’ exquisite bouquets far surpass those available in even a top end supermarket, with seasonal selections delivered on a one-off or subscription basis. Catherine in Leeds oozed gratitude when her bouquet was delivered:
‘The flowers arrived today. They were beautifully packaged and are just gorgeous! I spent the most blissful half hour, unboxing, trimming stems and arranging…it really is like a wish come true…they just lift up my heart!’
This Valentine’s promotion builds on the success of Grapefruit’s winter event sales campaign, promoting the Odd Flower at events across the country. Activity will continue throughout 2019, ensuring that sales blossom this spring for this young company, which is less than six months old!