31st May 2019
The promotional campaign has taken place in Broadgate, London’s largest pedestrianised neighbourhood. Grapefruit staff encouraged passers-by to ‘donate their footsteps’ and helped Pavegen smash their target of 30,000+ footsteps, with over 150,000 taken along the energy-generating walkway in just four days.
Together people collectively walked over than 45 miles (in 5 second bursts each) on Pavegen’s distinctive triangle-shaped tiles, which convert footfall into off-grid power and data. All these steps created an alternative energy supply worth in excess of £5,000. This figure has been matched by Pavegen and Broadgate and donated to Providence Row, a local charity working with people who experience homelessness.
Grapefruit is delighted to be working with Pavegen, a multi-award winning London-based company that has international reach across four continents. And the good news for us is it’s reciprocated:
“We hired brand ambassadors from Grapefruit to promote a vital project in Broadgate, central London, which coincided with the launch of our investment raise on Crowdcube. Over the week we hired four ambassadors and were delighted by their energy, performance and professionalism. We’ll certainly be working with the Grapefruit team again.”
It’s another story which demonstrates the steps we’re taking as a company to work alongside innovation and entrepreneurship, and support local good causes too.