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Grapefruit ended 2019 as it began it, on a royal note.

The Festive Fayre at Hampton Court Palace was the fitting venue for our end of season extravaganza, where staff were showcasing the products of some of our most high profile clients, including Abel & Cole, Mindful Chef and Different Dog.

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Here at Grapefruit we love the fact that an increasing number of our clients’ values align with ours. Different Dog is another example.

Charlie was Head of Food at the UK’s largest pet retailer when he realised that, if the adage ‘you are what you eat’ applies to dogs as well as humans, then we are raising a nation of unhealthy dogs whose diets lack variety and nutrition.

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Grapefruit is delighted to be supporting Totem Tea in its mission to bring pure tea to the nation.

This new kid on the tea block has an ambitious strategy: to influence the daily drinking habits of our tea-loving country. We’re joking, right? Well, read on and you might decide to change the supplier of your daily brew.

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Action on single use plastic is something that Grapefruit’s Founder and Director Denise has become passionate about over the past two years.

So it’s great for Grapefruit to be working with a like-minded company in Mindful Chef who are coordinating a Coastal Clean up on September 14th at beaches across the UK (and beyond). And they’ve already hit their target of 100 beaches.

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Speciality Online Retailer of the Year in the Grocer Gold Awards 2019 is just one of the accolades held by Grapefruit client Mindful Chef, the UK’s favourite recipe box company.

Their meals are recommended (and indeed their company has been invested in) by top athletes such as Sir Andy Murray and Victoria Pendleton CBE. Grapefruit is enjoying promoting their product at fairs around the country, 100% confident in the quality of the product and the ethics of this company, which is Mindful in name and mindful in nature.

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When Abel & Cole approached Grapefruit to develop a new promotional campaign which also supports local schools, we didn’t have to think twice about saying ‘yes’.

This is a new opportunity for Grapefruit to express its commitment to supporting local good causes whilst championing the fabulous products and services of this client. Abel & Cole are forerunners in the UK online 'green' grocery industry, providing a low-plastic, low carbon, organic grocery option for ethically-minded consumers countrywide.

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This week Grapefruit successfully teamed up with clean-tech company Pavegen to collect energy and donate funding to support homeless people.

The promotional campaign has taken place in Broadgate, London’s largest pedestrianised neighbourhood. Grapefruit staff encouraged passers-by to ‘donate their footsteps’ and helped Pavegen smash their target of 30,000+ footsteps, with over 150,000 taken along the energy-generating walkway in just four days.

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You may think we’re going nuts at Grapefruit HQ, telling you about Vegan Apron one month and our partnership with Field & Flower, UK online butcher of the year 2018. But we think it makes complete sense!

Many of us are becoming motivated to cut down on our meat consumption, but we still want the choice to eat well-cared for, compassionately reared meat. And that is exactly what Field & Flower offer – high welfare, grass-fed, free range meat and sustainably sourced fish delivered direct to your door.

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Veganuary may have come and gone for 2019, but now there is an easy way to keep up that New Year’s resolution to eat less meat all year round.

Grapefruit has teamed up with recipe box company Vegan Apron, to highlight their versatile selection of weekly recipe boxes. All the ingredients to make three scrumptious and inspiring plant-based meals (for 2-4 people per recipe) are delivered straight to your door. You just simply follow the step-by-step recipes, to conjure up delicious vegan fare from scratch using the perfectly proportioned ingredients.

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Grapefruit is enjoying being in the driving seat steering promotions for leading car share company DriveNow.

Since we started working with the company four years ago, membership in London has increased significantly and the company has expanded from four to nine of London’s boroughs.

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