The Times and The Sunday Times alongside Whynot Agency approached Grapefruit with a massive challenge to increase subscription sales across the UK.
Not only did they want a full field sales force recruited but they needed them to be fully coached on the product and sales techniques to hit their demanding targets. Grapefruit’s mission was to meet and exceed the sales targets set.
“We initially employed a selection of agencies but quickly realised that Grapefruit were able to produce far better results than other companies, and so we quickly passed all subscription activity to Grapefruit. I would not hesitate to use Grapefruit for any campaigns we work on in the future and I would recommend them to any company looking for staff. They were professional, enthusiastic and very organised”
Nick Whitehurst, Managing Partner – whynot!